WHY HIRE US?
LIMITED PROJECT VOLUME:
to ensure that each qualitative study receives full attention from planning through analysis
1.
Expertise in QUALITATIVE ANALYSIS: analysis is the heart of Freshpepper's work - interpretation with depth, going beyond what was verbalized
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COMMUNICATION TESTING SPECIALIST: concepts, campaigns, or ad pieces analyzed with a strategic eye that goes beyond likes and dislikes
2.
Strategic reading of TRENDS: we combine consumer research with cultural and behavioral trend analysis
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Reading WEAK SIGNALS:: with a Foresight background, a keen eye for what is still emerging and hasn't yet been captured by quantitative research
3.
CREATIVE eye in analysis: Freshpepper combines analytical rigor with creative sensibility. Our reports are strategic tools that point the way forward
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WHAT MAKES OUR QUAL DIFFERENT?
Mariana Fernandes is the moderator and analyst responsible for every Freshpepper project.
A Social Scientist by training, she has over 20 years of experience in qualitative research applied to marketing and brand strategy. With expertise across more than 50 product and service categories — from cosmetics to agribusiness, from beverages to financial services — she conducts focus groups, in-depth interviews, and ethnographic research with a critical eye and sensitivity to the cultural shifts of Brazilian society. Her postgraduate studies in Foresight and Futures Design deepen her ability to connect present consumer behavior with emerging trends and long-term strategic scenarios. Every Freshpepper project goes through the same senior pair of eyes. No outsourced analysis. No loss of depth.